Gerresheimer – Brand Development & Communication System

gerresheimer AG
branding, print, online, spacial
sector: pharmaceutical

“1405 played a key role in the development of our fundamentally renewed brand identity, including the concept and design of our new logo.
Together, we transformed our brand into a more innovation-driven and future-oriented identity and a wide range of design assets.

“1405 played a key role in the development of our fundamentally renewed brand identity, including the concept and design of our new logo. Together, we transformed our brand into a more innovation-driven and future-oriented identity and a wide range of design assets.

“1405 played a key role in the development of our fundamentally renewed brand identity, including the concept and design of our new logo. Together, we transformed our brand into a more innovation-driven and future-oriented identity. The collaboration includes the ongoing development of our style guide and the creation of a wide range of design assets.

Ueli Utzinger, DoMC

challenges
as an international provider of primary packaging for the pharmaceutical and healthcare industries, it became clear that the existing visual identity no longer reflected its innovative strength. Applications across different media lacked consistency and failed to communicate the brand’s evolving ambitions.

challenges
As an international provider of primary packaging for the pharmaceutical and healthcare industries, it became clear that the existing visual identity no longer reflected its innovative strength. Applications across different media lacked consistency and failed to communicate the brand’s evolving ambitions.

solution
a contemporary corporate design to support the shift from a technology-driven manufacturer to innovation-led industry partner.
The identity combines a bold logo, modern typography, refreshed colors, and more approachable imagery.
Together, these elements form a coherent visual system that ensures clarity and consistency across all touchpoints — from print and digital communication to spatial applications.

solution
a contemporary corporate design to support the shift from a technology-driven manufacturer to innovation-led industry partner. The identity combines a bold logo, modern typography, refreshed colors, and more approachable imagery. Together, these elements form a coherent visual system that ensures clarity and consistency across all touchpoints — from print and digital communication to spatial applications.

solution
a contemporary corporate design to support the shift from a technology-driven manufacturer to innovation-led industry partner. The identity. combines a bold logo, modern typography, refreshed colors, and more approachable imagery.
Together, these elements form a coherent visual system that ensures clarity and consistency across all touchpoints — from print and digital communication to spatial applications.

solution
A contemporary corporate design to support the shift from a technology-driven manufacturer to innovation-led. The identity combines a bold logo, modern typography, refreshed colors, and more approachable imagery. Together, these elements form a coherent visual system that ensures clarity and consistency across all touchpoints — from print and digital communication to spatial applications.

team
Jan-Eric Stephan, Iris Holtkamp,Jens-Ole Kracht, Maik Pflüger, Maike Ahern

team
Jan-Eric Stephan, Iris Holtkamp,Jens-Ole Kracht,
Maik Pflüger, Maike Ahern

project team
Jan-Eric Stephan, Iris Holtkamp,
Jens-Ole Kracht, Maik Pflüger,
Maike Ahern

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