Stromberg Zabergäu
branding, print, packaging, spacial
sector: food and beverage

Stromberg Zabergäu
branding, print, packaging, spacial
sector: food and beverage

Stromberg Zabergäu
branding, print, packaging, spacial
sector: food and beverage

Stromberg Zabergäu
branding, print, packaging, spacial
sector: food and beverage

stromberg zabergäu
branding, print, packaging, spacial
sector: food and beverage

challange
the cooperative cultivates around 750 hectares of vineyards in Württemberg. Like many traditional producers, the cooperative faced growing economic pressure due to the collapse of established markets. The challenge was to redefine the brand’s positioning and identify clear points of differentiation in an increasingly competitive market.

challange
the cooperative cultivates around 750 hectares of vineyards in Württemberg. Like many traditional producers, the cooperative faced growing economic pressure due to the collapse of established markets. The challenge was to redefine the brand’s positioning and identify clear points of differentiation in an increasingly competitive market.

challange
the cooperative cultivates around 750 hectares of vineyards in Württemberg. Like many traditional producers, the cooperative faced growing economic pressure due to the collapse of established markets. The challenge was to redefine the brand’s positioning and identify clear points of differentiation in an increasingly competitive market.

challange
the cooperative cultivates around 750 hectares of vineyards in Württemberg. Like many traditional producers, the cooperative faced growing economic pressure due to the collapse of established markets. The challenge was to redefine the brand’s positioning and identify clear points of differentiation in an increasingly competitive market.

challange
the cooperative cultivates around 750 hectares of vineyards in Württemberg. Like many traditional producers, the cooperative faced growing economic pressure due to the collapse of established markets. The challenge was to redefine the brand’s positioning and identify clear points of differentiation in an increasingly competitive market.

solution
a series of positioning workshops led to a new strategic foundation for the brand. Based on these insights, a bold corporate design was developed — from logo and campaign mechanics to the product architecture and packaging of the wines — creating a distinctive and contemporary identity for the cooperative.

solution
a series of positioning workshops led to a new strategic foundation for the brand. Based on these insights, a bold corporate design was developed — from logo and campaign mechanics to the product architecture and packaging of the wines — creating a distinctive and contemporary identity for the cooperative.

solution
a series of positioning workshops led to a new strategic foundation for the brand. Based on these insights, a bold corporate design was developed — from logo and campaign mechanics to the product architecture and packaging of the wines — creating a distinctive and contemporary identity for the cooperative.

solution
a series of positioning workshops led to a new strategic foundation for the brand. Based on these insights, a bold corporate design was developed — from logo and campaign mechanics to the product architecture and packaging of the wines — creating a distinctive and contemporary identity for the cooperative.

solution
a series of positioning workshops led to a new strategic foundation for the brand. Based on these insights, a bold corporate design was developed — from logo and campaign mechanics to the product architecture and packaging of the wines — creating a distinctive and contemporary identity for the cooperative.

Team
Jan-Eric Stephan, Jens-Ole Krach,
Jens Mlinarzik, Silke Arfmann

Team
Jan-Eric Stephan, Jens-Ole Krach,
Jens Mlinarzik, Silke Arfmann

Team
Jan-Eric Stephan, Jens-Ole Krach,
Jens Mlinarzik, Silke Arfmann

Team
Jan-Eric Stephan, Jens-Ole Krach,
Jens Mlinarzik, Silke Arfmann

project team
Jan-Eric Stephan, Jens-Ole Krach, Jens Mlinarzik, Silke Arfmann